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Day 4: Understand Your People – Really!
SYS Day 4: How to truly understand your buyers – and find more of them! We’re still on ideal buyers today, translators, but I promise a change of topic tomorrow! The reason our buyers warrant so much...
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Day 5: Measure What Matters
Today’s SYS Challenge: Set Your Metrics, Measure What Matters #socialtranslator How do you really know if your time on social media is well spent? How can you truly tell if your strategy is working for...
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Day 6: Pick One Platform
Today’s SYS Challenge: Pick One Platform #socialtranslator Do you take a spray and pray approach to social media? You know, you open accounts on every up-and-coming platform, then blast out updates...
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Day 8: Develop Your Unique Voice
Today’s SYS Challenge: Develop Your Voice #socialtranslator As translators, we’re also writers. This gives us a huge advantage when it comes to communicating our message online. It doesn’t matter if we...
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Week 2 Update: Where did I go?!
Post a challenge every day in October, she said! So what happened this week?! A quick update: what happened, why it doesn’t matter, and the three things I’m doing to fix it. Roll on next week… —– A...
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Day 9: Plan Your Content
Today’s SYS Challenge: Plan Your Content #socialtranslator Why share content in the first place? Sharing content on social media is a fantastic way to take the temperature of your potential buyers....
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Day 10: Grow Influence, Not Followers
Today’s SYS Challenge: Grow Your Influence #socialtranslator Grow your influence, not just your followers Influence has currency, both online and in the wider business world. It’s what opens doors,...
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Day 11: Write Good Headlines
Today’s SYS Challenge: Re-write Your Headlines #socialtranslator Why headlines matter on social No matter your goals for social media, chances are they start with someone reading a headline you’ve...
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Day 14: Translators – Social Is The New SEO!
Today’s SYS Challenge: Simplify Your SEO #socialtranslator Search engine optimisation (SEO) is the term used to describe the things you can do to make it more likely that your website will be found in...
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Day 15: Review Your Site
Today’s SYS Challenge: Review Your Site #socialtranslator Imagine this, if you will… You’ve done it: achieved the pinnacle of social media success. Your insightful commentary, careful curation and...
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